A brand that aims to be an icon that represents the youth culture of the post-Internet generation. He interprets conventional things in his own way and proposes new forms that do not fit into the mold. In the fall/winter season of 2017, the collection was announced in Paris. From the 2018 spring/summer season, the women's line will also be launched in earnest. In the 2018 spring/summer season, he collaborated with "OFF-WHITE c/o VIRGIL ABLOH" and attracted attention from the world's street scenes. After studying fashion at Parsons School of Design, designer Heron Preston worked as a global digital producer for Nike, and as a creative consultant for Kanye West, creating Life of Pablo and Yeezy.I made it. Currently active as an artist, creative director, content creator, designer, and DJ.