[23SS new item] EMOTIONALLY UNAVAILABLE

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! ! POP UP STORE! ! NOWALL in Motomachi/Sannomiya at GLASUN by ipsilon BASE Reading [23SS new item] EMOTIONALLY UNAVAILABLE 3 minutes Next RECOMMEND SET-UP COORDINATE

By 横山大和Apr 11, 2023

Shukugawa is famous for its cherry blossoms, and the area around the station last week was crowded with many people.

The cherry blossoms are about to fall, and the new semester is about to start.

So, we are introducing a new product so that you can start a good start with a new feeling! !

The brand I would like to introduce this time is EMOTIONALLY UNAVAILABLE .

First of all, from the origin of the brand. . .

A brand launched as a pilot project by creative director KB Lee and actor/musician/entrepreneur Edison Chen. It conveys a positive mindset that ``everyone can get what they want''.

(Left: Edison Chen) (Right: KB Lee)

We develop a wide range of items such as outerwear, nightwear, shoes, accessories, mainly T-shirts and sweatshirts. Through POP UP SHOPs and activations held in Japan, Paris, and Los Angeles, the brand gained recognition among leaders in the fashion industry. Widely known for its iconic logo with a dripping heart mark, NIKE, MEDICOM TOY, LONGCHAMP, SACAI, READYMADE, CLOT, DOVER STREET MARKET, GIRLS DON'T CRY, PLAYBOY, PAM, PLEASURES, CLUB75, Actively realizing special projects and collaborations with famous artists and brands such as BUSCEMI and ANDRE, he is pushing the boundaries between street fashion and contemporary fashion.

… So, although it is still not well known, it has collaborated with various brands in the past, and it is true that it is gradually gaining popularity, and there is no doubt that it will become a popular brand in the future! !

As you can see in the brand description, the brand icon is a logo with a heart dripping with drops.

It is popular among women because of its catchy icon, and one of the charms of this brand is that it can be worn by both men and women.

NOWALL mainly deals in T-shirts, but there are also hoodies and shirts that you can wear right away. It is also recommended to wear the hoody with shorts during this season.